...and Drives Proposal Conversion Rates and Profitability If a potential client told a member of your sales team “There are many others who do the same thing as your company, but at lower prices” how do you think they would respond? Most often they would cite all the features and benefits of your ... Read More »
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How Satisfied are You with the Margin Performance of Your Energy Efficiency Proposals?
If you're not satisfied with your margins you'll be interested in a finding from a McKinsey study of 2,400 companies: “1% more price meant an average 11% increase in operating profit.” What impact would this easily achieved increase have on your business? The wherewithal to add new products or ... Read More »
